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PHO24 is a Vietnamese noodle restaurant chain belonging to VTI, owner of Highlands Coffee, Hard Rock Cafe,  Emporio Armani, Swarovski, Aldo,  La Vie En Rose, Debenhams, Coorslight, Orangina…

The first PHO24 outlet was opened in June 2003 on Nguyen Thiep Street, opposite to the prime landmark Saigon Sheraton Hotel. By June 2012, PHO24 has opened 70 outlets with 70% internal stores in Ho Chi Minh City, Ha Noi, Da Nang, Nha Trang, Binh Duong; and 30% international stores in Jakarta (Indonesia), Manila (Philippines), Phnom Penh (Cambodia), Macau - Hong Kong and Tokyo (Japan). PHO24 plans to open more stores in all major cities of Vietnam as well as in overseas markets, where there are extensive Asian populations.

Beside hot Pho at store, in 2011, Pho24 has introduced Pho24's instant noodle, a great product for taking away as convenient food at home, travel tour or gift. Currently, instant noodle with beef flavor has appeared and received positive response from customer. The other with chicken flavor is now in R&D process and will be launching in the nearest future. You can find Pho24's instant noodle at many supermarket such as: Maximark, Ha Noi Supermarket, Shop and Go, Citimart, Family Mart, Circle K.

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