Origins & Mission

Pho24 opened in June 2003 on Nguyen Thiep Street, District 1, Ho Chi Minh City, Vietnam.


This first pho shop was an immediate success based on a secret family pho recipe. From there, more shops soon opened across Vietnam and then overseas.


As Vietnam’s leading pho chain, Pho24’s mission is to share the nutritious, delicious goodness of authentic Vietnamese pho, at great value prices, with fast and friendly service, to pho lovers everywhere.